Breathable Foods® Announces -- AeroShot Pure Energy™

Breathable Foods® Announces the Retail Launch of AeroShot Pure Energy™


"New breathable energy product now available for purchase in retail outlets in Boston and New York


CAMBRIDGE, Mass.--(BUSINESS WIRE)--Breathable Foods announces the official launch of AeroShot Pure Energy in Boston and New York where it is now available to purchase in retail outlets. AeroShot is a first-of-its-kind, calorie-free breathable energy product that delivers an airborne shot of caffeine through a pocket-sized, single-use device. Offering consumers a unique way to get their caffeine, as little or as much as they need when they need it, this innovative supplement is revolutionizing the way people energize their lives.


Dr. David Edwards, a Harvard professor and pioneer in the field of aerosolized medications and vaccines and founder of ArtScience Labs, a network of culture labs that catalyze idea translation through art and design experiments at the frontiers of science, developed the idea of breathable foods in 2008 with the launch of Le Whif breathable chocolate and coffee. While developing AeroShot, Edwards called upon decades of medical aerosol research to create a safe and effective energy product that meets all FDA dietary supplement guidelines.


'We are excited to launch AeroShot stateside, starting in New York and Boston,' says Edwards. 'Inspired by the discovery that nutritional supplements can be delivered with convenience, safety and efficacy through the act of breathing, AeroShot is set to revolutionize the energy category and help change the way we think about how we ingest our nutrients and food.'


Each AeroShot delivers a unique blend of caffeine and B vitamins in a fine powder that is dissolved quickly in the mouth and immediately starts working. One AeroShot contains four to six puffs that add up to a combined total of 100 milligrams of caffeine, the same amount in one large cup of coffee, and an energizing mix of vitamins that are puffed into the mouth, not into the lungs, and then swallowed.  ------------------ "


http://www.businesswire.com/news/home/20120117005100/en/Breathable-Foods%C2%AE-Announces-Retail-Launch-AeroShot-Pure


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